Multi-disciplinary teams that are Phone Number Database given the space to experiment, to discover and, more importantly, who are allowed to fail. Only then can you develop a clear picture of what you need to change and Phone Number Database where your focus and priorities should lie. Because that is different for every company. Suppose that within a company the willingness to share data is not very great. Then you Phone Number Database are talking about a transformation that touches the corporate culture to the core.

No small matter! Also read: From data Phone Number Database to actions: 3 tips to use your data analyst optimally Fragmented data at RS Components This is also clearly evident in the presentation of RS Components, where Phone Number Database Axel Schaefer was responsible for the introduction the day before. Gavin Williams (Vice President Digital Analytics & Data) explains how his company started from highly fragmented data Phone Number Database and organizational silos. There was no trust in the data, and the lack of transparency between departments resulted in downright hostile relationships at times.

Not a good basis for Phone Number Database transforming to a more data-driven organization. Gavin Williams, RS Components Data: reliable and available in real-time The starting point at RS Components was that they really wanted to use data as a practical tool. That means: always reliable data and always available in real-time to Phone Number Database everyone in the organization. This should ensure that every decision made in the field of digital is substantiated with insights generated by the data. So data-driven marketing. Data integration My conversation with Axel takes a closer look at the more conservative organizations, which traditionally involve risk avoidance.